We operate in the middle market segment, predominantly the sourcing of such items and collections continues to take place in Asia. Prices and Free Trade Agreement (FTA) will remain key drivers in procurement strategies. Our geographic location and abundant availability of cotton raw material perfectly fit into the procurement strategies of Wholesale importers and self importing retailers in the Europe and The USA.
In order to serve the target group of independent retailers, we have appropriate terms of trading. For eg. Low MOQs, Delivery to the door step of the retailer Duty paid ( DDP) or Duty unpaid (DDU)
Order and Delivery models in Yoga and Meditation Props for Wholesale importers and Retailers
| Type of products | Delivery strategy | Customer classification | |
| Small Retailers | Wholesale importers/Large retailers | ||
|
Standard Products Yoga Meditation Acupressure Singing Bowls (non seasonal, long term sales) |
Make-to-stock Make-to-order Replenish products |
Warehouse stock based delivery Never out of stock |
Never out of stock Continuous flow of delivery |
|
Seasonal Articles Yoga Mat bags Meditation Cushion Spike Mats (Created only for a particular event or a cause) |
Make-to-stock Both air and vessel deliveries |
Seasonal order Low volume |
The order process is adapted to suit the buyer |
USPs
1. Free Trade Agreement (FTA) with most trading blocks, helps lower the import cost
2. One stop shop for Yoga ,meditation and Acupressure products
3. Supreme craftsmanship, innovative design and functionality set us apart from the crowd
4. Fire retardant cushions supplied against specific request
